Product Design
UX/UI
Interaction Design
Business Goals
Turn AI recommendations into more confident student decisions. ultimately increasing lead capture and university shortlisting.
The existing experience generated recommendations, but students still had to navigate dense information and multiple decision points before taking meaningful action.
From forms to a guided experience.
GUIDED ONBOARDING
A conversational flow that captures a student’s study preferences, academic profile, and goals to power personalised university recommendations.
What I Changed
Short, progressive questions help students build their profile with less cognitive load.
FINAL ONBOARDING SCREENS
Outcome
Less friction → more completed profiles → more users reaching AI recommendations.
From university lists to smarter decisions.
Surfacing the information students need to compare and shortlist.
What I Changed
I reorganized the recommendation experience around the decision-making signals students care about:
AI Match · Admission Chance · ROI · Loan Chance · Compare
Clarified action hierarchy
Established Save as the primary action and View Details as the secondary path.
Reduced visual noise
Made recommendations explainable
Kept the student's recommendation criteria visible alongside AI-generated results.
Designed for comparison
Kept the student's recommendation criteria visible alongside AI-generated results.
Outcome
Better information hierarchy → faster comparison → stronger shortlisting intent.
Making complex information easier to scan.
A structured hierarchy brings the most important program information forward.
What I Changed
A clearer hierarchy brings decision-critical information forward while making secondary information easier to access.
Cleaned up the hierarchy
Made the whole page more structured and easier to scan.
Brought important info up front
Grouped things better
Broke the long page into clear sections and cards so it doesn’t feel like one big block of information.
Made the overall experience lighter
Improved spacing, consistency and layout so users can find what they need without digging through the page.
Outcome
Better information hierarchy → faster comparison → stronger shortlisting intent.
~2×
Higher shortlist conversion
Organic users vs. inorganic users
1.49% organic
0.76% inorganic
13.66%
Users regenerated recommendations
112 users out of 820 who generated AI results
112 users
820 total
5×
Lead-capture improvement
Measured through the redesigned acquisition funnel
Funnel outcome
14×
Shortlisting improvement
Measured through the redesigned shortlisting funnel
Conversion outcome
Better discovery
clearer decisions
Stronger Conversion
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